Corporate events serve different equally important purposes. Sometimes they build morale among employees and help cultivate a team-oriented culture. Other times they foster networking opportunities that can lead to business deals and partnerships. They can even provide great PR opportunities.
If you’re in charge of planning a corporate event, there’s a lot to consider. Here are some tips to help you pull off a successful event.
Choose the Right Venue
Where an event is hosted generally sets the tone. For example, if the venue is a beautifully landscaped outdoor space, the event will likely have a more relaxed feel. If it’s held in a modern loft-style space, it will have a more chic vibe.
How do you decide which venue is appropriate? First, find out the purpose of the event. Is it a chill networking happy hour or a formal awards ceremony? Knowing the purpose will help you choose a venue that will support the event’s overall atmosphere.
Once you’ve considered the purpose, start brainstorming venues that would be a good fit taking into account things like budget, location, and capacity.
Create a Detailed Timeline
Creating a timeline is key to ensuring that your event runs smoothly. Otherwise, things will start to feel chaotic very quickly.
Start by mapping out the big picture. Create a timeline that covers everything from the event’s conception to post-event follow-up. Then, fill in the details by adding tasks and deadlines for each stage of planning.
As you create your timeline, be sure to allow yourself some wiggle room. Things rarely go according to plan, so it’s important to have some flexibility built in.
Even corporate events need a little entertainment. After all, your guests will likely be mingling with people they don’t know. Adding some fun elements will help break the ice and make everyone feel more comfortable.
Like with the venue, choose entertainment that aligns with the overall tone of your event. If it’s a formal affair, consider hiring a live band. If it’s more casual, you could set up some lawn games or have a DJ spinning tunes.
Along with that, plan a photoshoot. After all, everyone has come dressed up for the event, so why not take a few snaps with your team? It would also be a good idea to hire a videographer to record these moments. If you think it’s not required, think again.
Many companies have used the help of videographers not only for special events but also to repurpose them to market the company. If you think hiring a professional could help your company, you could check out a few of the videographers who specialize in shooting corporate events
. A lot of firms are emphasizing improving their brand, which can be easily done with social media. You can post corporate event videos on company website or social media platforms to evoke interest and excitement in your audience.
Plan for Food and Drinks
No event is complete without food and drinks. When it comes to corporate events, an important consideration is how to find a balance between healthy options and indulgent ones.
A great way to achieve this balance is by having a mix of light bites and heartier fare. For example, you could offer salmon sushi rolls and chicken skewers for the lighter eaters, and burgers and fries for those who are looking for something more substantial. And of course, don’t forget about dessert!
When it comes to drinks, offer a variety of alcoholic and non-alcoholic options. Also, have plenty of water on hand, as well as some coffee and tea for those who need a caffeine fix.
So just remember to choose the right venue, create a detailed timeline, schedule entertainment, and plan for food and drinks. Do all of this, and your event is sure to be a hit!