If you sell wine, you should really think about providing wine bottle bags for your customers. They’ll appreciate the added convenience, and there are plenty of great benefits for your business. Here are just four.

1. Cost-Effective

You might balk at the idea of ordering in more packaging, especially if you’re going to be providing it free of charge instead of passing the cost on to the customer. It’s a natural concern, but it’s not one you really need to worry about with paper bottle bags. While they don’t cost nothing, they can still be had for an extremely low price. Since providing more for your customers is likely to see them return, you should find them paying for themselves.

2. Easy to Brand

When it comes to packaging, one of the best ways to bring in a return on investment is by branding; instead of simply settling for plain white or brown paper wine bottle bags, you can have your business colours or name printed onto them. Paper is cheap and easy to print on, so it doesn’t take much to ensure your wine bottle bags reflect your business and help provide free advertising when people are carrying your bottles around.

3. Eco-Friendly

It doesn’t seem too long ago that people were entirely uninterested in the eco-friendliness of packaging, but it’s now become a major concern. Accordingly, some customers might be put off if you provide them with wine bottle bags that aren’t good for the environment. That shouldn’t be an issue with paper – it doesn’t require much in the way of natural resources during the manufacturing process, and it can be easily recycled once you’re done.

4. Range of Options

Even without taking branding into account, there are plenty of ways to personalize your bag to ensure it reflects your business. You can make things a little fancier by choosing ribbon handles instead of folded paper, or you can choose a more vibrant colour to make sure your packaging stands out.

 

Infographic Provided By Steel & O’Brien